Kristina S. Baker

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Originally from Stockton, CA, recently moved from Sausalito to Chicago. I love all things experimental film & music, modern art, playing pool, chess and sailing.

READING

MAKING

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LISTENING TO

LEARNING

Design Philosophy

My approach to design is heavily influenced by my studies in experimental art, finding non-linear ways of storytelling through holistic experience design. I am most passionate about the use of classical mediums that break traditional molds to illustrate something complex, intangible and new, unbound by previous limitations in thought or execution. My experience working in clinical personality assessment drives my process for research and analysis, to establish patterns, themes and insights from expression that goes beyond self-report to translate abstract metrics into data driven hypotheses.

4'33", JOHN CAGE

BLUE, DEREK JARMAN

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THEMATIC APPERCEPTION

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Education

MASTER OF FINE ARTS

Experimental & Documentary Arts

Duke University

BACHELOR OF FINE ARTS

Studio Arts

Sonoma State University

Experience

UX DESIGNER – AMAZON

2022 - present

Designer for Alexa North Star Experiences across devices and voice.

LEAD EXPERIENCE DESIGNER – BANK OF AMERICA

2018 - 2022

Lead over the Rewards portfolio on the Wealth, Investments & Retirements XD team.  Guiding strategy, research, end-to-end design and delivery on products touching consumer, retail, small business and Merrill clients.

LEAD UX PRODUCTION DESIGNER – LOWE'S

2016 - 2018

Lead of Lowe’s largest team of designers, Promotions & Marketing, managed art direction and UX for events and omni-channel campaigns.  Contributed to design on eCommerce & Merchandising teams.

ADJUNCT PROFESSOR – ART INSTITUTE

2016 - 2018

Professor of Digital Film & Video Production courses for all levels.  Created syllabi, video projects and taught a combination of technical studio skills with theory and lecture around film.

FREELANCE DESIGNER – SMITHSONIAN

2017 - 2018

Concept and design for exhibition publication for the National Museum of African American History and Culture.

DESIGNER – DUKE UNIVERSITY

Recognitions

2014 - 2016

Designer for web design, print media and video campaigns. Produced promotional media and installation work for the Powerplant Gallery.

WINNER, INNOVATE FOR IMPACT

Bank of America | 2021

Cradles to Crayons Design Hackathon

WEB REDESIGN OF THE YEAR

Lowes.com | 2017

Internet Retailer Excellence Awards

ARTIST RESIDENCY

Milkwood International | 2016

Český Krumlov, Czech Republic

1st PRIZE, "WHAT IS GOOD ART?"

Duke University | 2016

The Kenan Institute for Ethics

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